World’s First 3D Music Video Shot with ARRI’S Alexa Camera

Ariana Gillis Shake the Apple music video

Tim Dashwood's production company Stereo3D Unlimited, in partnership with Arri, Stereo3D Tango, JVC and Zeiss shot Ariana Gillis' "Shake the Apple" music video with two Arri Alexa cameras.

Toronto-based production company, Stereo3D Unlimited, has just shot and released the stereoscopic 3D music video “Shake The Apple” by Ariana Gillis on YouTube 3D and Vimeo. The four minute video was shot at Stereo3D Unlimited’s studio in Toronto using two Arri Alexa cameras, Zeiss Master Prime lenses, the Stereo3D Tango beamsplitter rig, and Dashwood Cinema Solutions’s Stereo3D Live™ calibration/analysis software. Post was completed in Final Cut Pro and After Effects with Dashwood Cinema Solutions’ Stereo3D Toolbox™.

“What started as a simple stereoscopic test of the new Arri Alexa cameras turned into a full-fledged 3D music video that we are very proud of” said Tim Dashwood, owner/CTO of Stereo3D Unlimited and founder of Dashwood Cinema Solutions. “The Alexa cameras performed exactly as advertised and held perfect sync when tethered together for stereoscopic 3D.”

Arri Alexa 3D Camera with Beamsplitter

When the rare opportunity of two Arri Alexa cameras being available on the same day arose, Dashwood jumped on the chance.

When the rare opportunity of two Arri Alexa cameras being available on the same day arose, Dashwood jumped on the chance to shoot a 3D test. He had originally just intended to evaluate the Alexa’s ability to work in a stereoscopic configuration on the Stereo3D Tango rig and also test the camera’s latitude in various lighting setups. Zeiss provided 18mm and 35mm Master Primes, PS Toronto provided grip, electric & camera support, 3D Camera Company provided the Stereo3D Tango rig, JVC Canada provided their IF-2D3D1 stereoscopic processor, and Arri Canada sourced the two Alexas.

“We only had one afternoon available to shoot so I borrowed some random set pieces and props from other productions, whatever was available, and we set out to light each one in a different style and T-stop” says Dashwood. “It occurred to me that it would be interesting to have a model walk from set to set without changing the camera exposure and see how it reacted in LogC mode…all in one take. This meant one continuous tracking shot from a string of tiny christmas lights, to green screen, to outside. I rang up Ariana to see if she would perform a new song for us just to make our test more interesting to watch. The whole crew reacted so positively when we played back the dailies that I figured we should upload it to YouTube and Vimeo to share it with the world.”

Tim Dashwood to Unveil New 3D Mastering Technology at IBC 2010

On-site at the Matrox “3D Pod,” stereo-cinematographer Tim Dashwood will discuss 3D box-office productions and give attendees an exclusive “sneak peak” at the next trendsetting 3D technology.

Canada-based company, Dashwood Cinema Solutions, has been invited by Matrox to demonstrate their cutting-edge stereoscopic 3D solutions on the Matrox stand (7.B29) during the 2010 International Broadcasting Convention (IBC), to be held at the RAI Amsterdam from September 10-14.

Tim Dashwood, founder of Dashwood Cinema Solutions, is a seasoned cinematographer, director and editor. Shooting stereoscopic videos for the last decade, he recently shifted gears to focus his creative efforts on stereo cinematography. Dashwood has served as a cinematographer for five feature-length films and countless short films and music videos.

“Dashwood Cinema Solutions software is the ideal complement to our MXO2 line of I/O devices to provide portable 3D output for monitoring on set, and to give Final Cut Pro® and Adobe® After Effects® users a fast, easy and budget-friendly way to create 3D content,” said Dan Maloney, Matrox technical marketing manager. “As the thought leader in the field of 3D technology, Tim Dashwood will be an invaluable asset on our stand to help visitors understand their 3D workflow options.”

Dashwood Cinema Solutions Sponsors Upcoming Stereo 3D Filmmaking Bootcamp Webinar

NewMediaWebinars.com is pleased to announce the addition of Dashwood Cinema Solutions as a Gold sponsor for the upcoming free live webinar titled “Stereo 3D Filmmaking Bootcamp” presented by James Neihouse, DP of the new Hubble 3D IMAX movie.

James Neihouse, the award winning director of photography and DP of the new Hubble 3D IMAX movie, is presenting this free “how-to” live webinar scheduled for August 26, 2010 at 10:00 am PDT. In this webinar, attendees will learn the basics of 3D/Stereo cinematography, beginning with the terminology then stepping though the process and methods of shooting in 3D. They will learn about 3D rigs, setting up cameras, the effects of interaxial distance (the distance between the lenses), convergence of the cameras, screen size, and 3D editing techniques.

As an added bonus Dashwood Cinema Solutions is also contributing two copies of Stereo3D Toolbox LE to be given away to two lucky attendees during the live webinar.

“We are happy to have Dashwood Cinema Solutions as a partner and sponsor in this upcoming free live webinar,” states Marcelo Lewin, Founder and CEO of NewMediaWebinars.com. “They offer a great solution for 3D filmmakers and we are sure that all of our attendees appreciate their support as well!”

The 3D Toolbox by Digital Content Producer

Originally published on Digital Content Producer Aug 12, 2010
by Barry Braverman

Transitioning to shooting in 3D

The Panasonic AG-3DA1 is a one-piece HD camcorder that eliminates 90 percent of the setup hassles associated with conventional 3D rigs. A useful readout in the camera viewfinder indicates the acceptable divergence for 77in. and 200in. screens.

The eyes of a typical adult human being are approximately 60mm to 70mm apart. To reproduce the human perspective as closely as possible, Panasonic AG-3DA1 engineers adopted a fixed inter-axial distance of 60mm, thus ensuring at normal operating distances from 10 meters to 100 meters that the roundness of objects and background position appear life-like, a key consideration for shooters looking to mimic to the extent possible the human experience on earth.

Guide settings

The 3DA1 features a unique 3D guide for advising shooters of the practical depth range in a scene. Two 3D guide settings are provided for use with 42in. and 77in. screens.

If we narrow the interocular (IO) distance in the camera to only 3mm, we would produce a perspective suggestive of an insect with eyes 3mm apart. The narrow IO may make sense for a story about enterprising mosquitoes, or for shooting close-ups of smallish objects to reduce the severe convergence angle that leads to 3D headaches. Conversely, if we’re shooting King Kong in 3D, we might increase the IO substantially to 2 meters or more to reflect the giant ape’s perspective; the increased amount of 3D in the scene motivated by the much wider positioning of the eyes in King Kong’s skull.